The purpose of this site is to chronicle the migration of the MIVA toolbar business. Before I took over, the Starware toolbar brand was ubiquitous with the term malware (just do a Google search for Starware). In fact, many of the products prior to my arrival were used as examples of sites not to visit or products not to download while on the internet. Through my leadership, the products and brands that have been developed and are currently in development all comply with industry best practices and are respected as providing full transparency and user disclosure. This is a story about saving the MIVA toolbar and content website business.

As a result of my leadership, the ALOT brand significantly outperforms the legacy Starware brand: RPMLU is 62% higher and retention is 14% improved. How I did it an maintained a clean rating will be detailed in future posts.

From the ABOUT ALOT PAGE:

Thank you,
Bill Belcamino
Former VP of Product Development (AKA Mr. ALOT)

Starware was the flagship brand for MIVA Direct and made a good amount of money, but required a large continuous investment in marketing. Starware unfortunately had a damaged reputation and was flagged by every reputable antivirus company, in fact the name itself sounds very similar to the industry language related to Malware, Adware and Spyware.

Whether or not Starware deserved its reputation, the perception and reputation are reality. Without a strong motivational leader, who was able to discuss these issues with the larger critics and define a plan to erase and ultimately change perceptions, the company would not have been prepared for future challenges. This is where I came in and saved the MIVA toolbar business.